FRACTIONAL CMO SERVICES FOR B2B SAAS
Hire the CMO who plugs right in.
With 17 years of experience and $32M+ in revenue directly impacted by her senior-level strategy, Katherine Lehman helps supply chain, logistics, and B2B SaaS startups strategize, scale, and systematize for growth.
"I've hired Katherine not once, but twice. She thinks like a CMO, acts like a founder, and executes like a senior IC." — Bernadette Hunter, Founder & CRO, ReturnBear
Embedded and able from day one.
Award-winning strategy, 17+ years experience, $32M+ in growth. Work with Katherine to grow your marketing engine with a true expert.
Katherine works with B2B SaaS and logistics companies that need a senior marketing leader on the team who is ready to lead, strategize, and execute.
As your fCMO, she joins your leadership, team, and board meetings, runs marketing day to day, and represents your company at events and in the press.
Katherine and her expert bench of specialists provide C-suite level marketing strategy and execution—without the full-time pricetag.
She's the right fit if you're ready to:
• Build structured marketing for the first time
• Fix broken marketing systems with an experienced leader
• Cover a CMO leave without losing momentum
Why KTCreativity?
Some fractional leaders are strategists, and some are doers. Katherine is the rare combination of both. She develops proven strategies, orchestrates them across departments, and leads marketing motions that teams believe in.
We tie marketing to revenue.
Every plan starts with the revenue target and works back to the funnel. This is the #1 reason companies hire Katherine.
We work inside the team.
No handoffs or gaps in coverage. Katherine seamlessly integrates from day one with a structured onboarding process.
We grow with you.
As you scale, we add specialized expertise where you need it most—from org chart restructuring to ABX implementation.
See the results.
$28M in Partnerships
Under Katherine's leadership, this cross-border returns company turned a $100K investment into $28M in partnership pipeline. Katherine's efforts also attracted the attention of investors, which resulted in the company's acquisition.
$9M in Revenue
Katherine helped this PE-backed venue software company turn marketing into a revenue engine and close $9M in 2025. She also fixed attribution and pipeline to slash their bloated Google Ads budget and redirect to what works.
261% Rev Growth
Onfleet, a last-mile delivery software company, grew revenue 261% in three years with Katherine at the marketing helm. She implemented Onfleet's first full lifecycle marketing program and grew the department from one to three with trusted hires.
About KTCreativity
Katherine Lehman is a fractional CMO and the founder of KT Creativity, a micro agency she launched in 2007 to give growth-stage B2B SaaS companies senior marketing leadership without the cost of a full-time hire. For nearly two decades, she has helped organizations from early-stage startups to Fortune 500 enterprises sharpen their strategy, build their marketing engines, and execute go-to-market plans that drive growth.
Katherine has contributed to over $32M+ in revenue growth in the past 5 years. She's been twice-awarded as Supply Chain Woman of the Year for her work. She works with funded B2B SaaS, logistics, supply chain, and eCommerce companies to fix their broken marketing or establish structured marketing for the first time.
"By far the best marketer I've had the privilege of partnering with."
“Katherine is nothing short of a powerhouse.
She sees through any project she’s working on and finds unique insights you might not otherwise find. She has the ability to wear multiple hats and can handle both the strategic and tactical components for a marketer which is not easy to find.
While it’s easy to find low hanging fruit to find quick success, she relishes in the ability to drive the long term strategy based on the tactical moves that can be made along the way.
She’s by far the best marketer and one of the best strategists I’ve had the privilege of partnering with.”
"Katherine made every dollar work harder."
“I brought Katherine in to help us build a lead generation engine and upskill our in-house team — all within the constraints of a seed-stage startup where every dollar counts. She kicked things off with a two-day go-to-market workshop that aligned our leadership team, clarified our ICP and personas, and delivered a focused, measurable plan for where and how we could win.
From there, she brought a rare combination of strategic clarity, creative instinct, and operational rigor — helping us reframe our messaging, launch new campaigns, and actually generate pipeline.
Katherine rolled up her sleeves from day one. She trained our team on how to run a lean, data-driven marketing engine, got up to speed on the product fast, represented us in public press interviews, and tapped into her network of logistics experts and media contacts to increase our visibility and credibility.
Despite a tight budget, Katherine made every dollar work harder. She prioritized ruthlessly, uncovered scrappy growth opportunities, and brought the kind of founder mindset that helps stretch limited resources without sacrificing quality. She thinks like a CMO, acts like a founder, and executes like a senior IC.
I’d work with her again in a heartbeat — especially if you need someone who can align teams fast, cut through the noise, and make marketing matter.”
"Helped us turn braoder ambitions into clearer priorities and next steps."
“I had the pleasure of working with Katherine on NUACOM’s partnership build-out program and US go-to-market strategy.
She brought a thoughtful, structured approach to both, helping turn broader ambitions into clearer priorities and practical next steps. Katherine was collaborative, receptive to feedback, and focused on making the work useful to the business.
She was a pleasure to work with, and I’d be very happy to work with her again.”
"Katherine is both motivated and motivational, committed to developing others."
“I had the pleasure of working with Katherine for 3 years at Onfleet, where she was instrumental in transforming a disorganized marketing function into a high-performance marketing engine.
She came to us as a consultant in support of a new barebones marketing team, but quickly impressed us with her attention to detail and knowledge of digital marketing best practices.
She quickly advanced to a full time marketing manager position where she helped us establish our digital voice, presence, and navigate the changing landscape introduced by Covid-19. By this time she was the sole member of the marketing organization, and was responsible for all our digital, physical, event, and content activities, as well as outsourced relationships with PR and SEO.
Promoted to Director in recognition of her stellar performance, Katherine assembled a new team, implemented new systems and processes, project-management, and campaigns. Katherine is both motivated and motivational, hard-working and detail oriented, dedicated to self-improvement and committed to developing others.
Katherine was a fantastic addition to the Onfleet team and culture and any organization would be lucky to have her.”
Systems, strategy, and senior-level problem solving.
Ready to scale, organize, and systematize so you can turn your marketing team into a revenue engine? Reach out and we'll discuss fractional CMO services.