MARKETING ADVISORY FOR BTB GTM
Advisory for Marketers and Teams
Lock in expert-level help to fortify your latest strategy, integrate AI into your 2027 timeline, and steer your marketing efforts in the right direction with the senior marketer that has contributed to $32M in revenue- and counting.
"Katherine is nothing short of a powerhouse... She's by far the best marketer and one of the best strategists I've had the privilege of partnering with."
— Nicole Smith, VP Revenue Operations, Momentus Technologies
What do you need?
Katherine brings her signature professionalism, strategy, and out-of-the-box thinking to help marketing lead, founders, and CMOs see real growth. Choose which best suits you below to explore options for working together.
An expert's eyes on what I've already done to help me strategize
BEST FOR
- Marketing leaders seeking a gut check on their latest strategy
- Busy founders who need a nudge in the right direction
- Those considering investing in another KTC offering who want to create a gameplan for growth
To incorporate AI into my GTM / strategize a successful ShopTalk
BEST FOR
- Teams with "integrate AI" on their 2027 vision board with no way to meaningfully do it
- Teams who secured ShopTalk and want to maximize their investment with the right strategy
- Event organizers ready to see an ROI
Ongoing strategic advisement as a marketer or founder
BEST FOR
-
Marketing leaders and CMOs seeking quarterly or monthly support
-
Founders ready to steer their company in the right direction for their GTM/yearly growth
A senior leader in the room every month, with selective execution
BEST FOR
- Marketing leaders and CMOs seeking quarterly or monthly support
- Founders ready to steer their company in the right direction for their GTM/yearly growth
Katherine mentors by assignment, and I’m a better marketer for every one she’s handed me.
This year she pushed me on the gaps that matter on the road to CMO: owning a revenue number instead of supporting one, telling my own story with real metrics and stopping where my ownership actually had diminishing returns, and the difference between presenting to a board and thinking like a member of one.
What makes her rare is range. She came up through graphic design and marketing automation, so she can shape the story and build the system that proves it worked. She’s direct, generous with her network, and quick to turn a vague worry into a concrete next step.
If you need a fractional CMO who will make your team sharper while she leads it or a mentor to help you be better (however you two determine better means together), talk to Katherine.
Working with Katherine really shaped what I look for in a leader.
She stands behind her ideas, but more importantly, she stands behind her people. I always felt supported by her, and that support was grounded in clear thinking and strong reasoning.
I’ve had the pleasure of hiring Katherine not once, but twice. Why? Because working with her is like upgrading your entire marketing function overnight.
I’d work with her again in a heartbeat — especially if you need someone who can align teams fast, cut through the noise, and make marketing matter.
ADVISORY SESSIONS
Ready to pick Katherine's brain? Leverage 17+ years' experience in B2B SaaS, GTM, and fractional CMO positions to grow your marketing engine.
Standard Advisory Call
$250 - 55 MINUTES
Strategic business advisory session with Katherine Lehman. Best for:
- Marketing leaders seeking a gut check on their latest strategy
- Busy founders who need a nudge in the right direction
- Those considering investing in another KTC offering who want to create a gameplan for growth
Also a great start for professionals wanting to take the leap into consulting and fractional work.
SPECIALIZED SESSIONS
Ready to pick Katherine's brain? Leverage 17+ years' experience in B2B SaaS, GTM, and fractional CMO positions to grow your marketing engine.
AI Advisory Call
$250 - 55 MINUTES
Strategic AI advisory session with Katherine Lehman. You will fill out an intake form, and we will build AI together for your unique needs. Best ifor:
- Visionary teams ready to supercharge their GTM plans with AI
- Individual leaders ready to save time and bandwidth by integrating AI into your daily workflow
Bi-Monthly Pack
$500 - 90 MINUTES
Strategic Shop Talk advisory session with Katherine Lehman. Work with Katherine to develop your Shop Talk strategy to make the most of this critical event. Best for:
- Teams who secured ShopTalk and want to maximize their investment with the right strategy
- Leaders ready to activate Shop Talk as a lead generation engine, and want to do it right
AI Advisory Call
$250 - 55 MINUTES
Strategic AI advisory session with Katherine Lehman. You will fill out an intake form, and we will build AI together for your unique needs. Best ifor:
- Visionary teams ready to supercharge their GTM plans with AI
- Individual leaders ready to save time and bandwidth by integrating AI into your daily workflow
Shop Talk Event Advisory Call
$500 - 90 MINUTES
Strategic Shop Talk advisory session with Katherine Lehman. Work with Katherine to develop your Shop Talk strategy to make the most of this critical event. Best for:
- Teams who secured ShopTalk and want to maximize their investment with the right strategy
- Leaders ready to activate Shop Talk as a lead generation engine
ADVISORY PACKS
Book a pack of calls with Katherine to focus on quarterly, bi-monthly, or annual pushes and strategies. Consistent meetings paired with Katherine's senior-level strategy create real results for teams and individuals alike.
Choose your Cadence
As a team, leverage Katherine's 17+ years of strategy to plan a new initiative, launch, or growth motion. As an individual, work with Katherine to implement effective strategies- and take all the credit.
Quarterly
$1,000
Keep your plan on track with 4 sessions.
Bi-Monthly
$1,440
Launch a new product or initiative over 6 sessions.
Annual
$2,300
A strategist in your back pocket for 10 sessions.
ADVISORY RETAINERS
Move beyond just strategy. With Advisory Core and Advisory Embedded, Katherine becomes a trusted advisor to your marketing or founding team with follow-up built-in. Choose this option to leverage Katherine's experience to your teams' advantage.
Core
$1,000/MONTH
Regular strategy meetings with Katherine included, and follow-up work is counted towards your 4 total hours. Best as a sounding board for plans, new hires, and AI rollout.
What's included:
- 3 meetings per month
- 4 total hours per month
- Follow-up falls within those 4 hours
Note: a minimum 3-month commitment is required.
Embedded
$3,000/MONTH
Katherine works alongside your team week-to-week as an embedded strategic advisor. Best for leaders running a major org chart change, new logo initiatives, or partnership launch.
What's included:
- 5 meetings per month
- 12 total hours per month
- Follow-up falls within those 12 hours
Note: a minimum 3-month commitment is required.
A senior-level leader to steer the ship.
You have the team and systems. We have the advisor to turn it all into revenue. If you're ready to strategize with a senior advisor, choose the advisory option that works best for you and your team today.