When Growth Gets Chaotic,
Clarity Becomes the Strategy.
“I don’t come in to add more activity. I come in to eliminate everything that doesn’t compound.”
Most companies don’t have a marketing problem.
They have a clarity problem.
Katherine Lehman has spent 17 years inside growth — from early-stage startups racing to product-market fit, to Fortune 500 teams navigating the complexity that comes with scale. She has led marketing for companies in logistics, SaaS, and e-commerce, built four businesses from the ground up, and served as a fractional CMO for leadership teams that needed someone who could think at the strategic level and operate at the execution level simultaneously.
Her approach doesn’t start with campaigns or channels. It starts with the question most marketing leaders skip: what does this business actually need to grow, and what’s getting in the way?
The result is marketing that isn’t just creative — it’s connected to revenue, aligned with operations, and built for the way teams actually work.
Five Talks.
Zero Fluff.
The Boring Industry Advantage
B2B · Brand · Industry AuthorityHow B2B brands stop competing on price and start competing on presence. Most companies lose deals not because their product is weak — but because their marketing is forgettable. This talk shows why “boring” is your most underutilized asset.
AI as a Growth Lever
AI · Operations · ImplementationImplementation strategies for leadership teams that can’t afford to get this wrong. AI isn’t a strategy. It’s infrastructure. Katherine cuts through the noise to show exactly where AI creates compounding leverage — and where it becomes expensive distraction.
Marketing From Zero
Startups · GTM · Revenue FoundationHow early-stage companies build for revenue, not vanity metrics. Building marketing from scratch isn’t about doing everything. It’s about identifying the three things that compound — and executing them with discipline until they do.
The Partnership Multiplier
Partnerships · Ecosystem · RevenueEcosystem-led growth for companies ready to scale past their own ceiling. The fastest-growing companies don’t just acquire customers — they build ecosystems. Katherine maps the partnership architecture that creates compounding growth without proportional headcount cost.
Stack Clarity
MarTech · RevOps · InfrastructureAuditing your marketing infrastructure for scalable, revenue-connected growth. Most marketing tech stacks are built by accident and audited never. Katherine shows how to assess, rationalize, and align your infrastructure so it accelerates execution instead of creating drag.
As Heard On · As Seen In
16 Appearances.
One Consistent Message.
SupplyChainBrain
Podcast
Forgettable Is a Choice: Why Supply Chain Marketing Needs a Shake-Up
Female Fractionals
Podcast
Guest appearance with Amanda Nizzere on fractional leadership and strategic marketing
Design to Discipline
Podcast
AI Systems Without Losing the Human Touch
Word On The Street
The Beta Podcast: Retail Trends and the Future of Consumer Marketing
The Business Library
Podcast
Why Your Marketing Strategy Is Failing and How to Fix It
OnFleet
FlavorCloud
The Future of BizTech
The Marketing Stir
Quickfire Marketing
Racklify
Talk Commerce
RetailWire
SupplyChainBrain
Secret Experts Podcast
EMA | eMarketing Association
PublicationKatherine Lehman on Human-Centered Marketing in the Age of AI
What Changes When Katherine’s in the Room
01
Operational Rigor
Katherine doesn’t deliver frameworks she read in a book. She brings systems she’s built, broken, fixed, and scaled inside real companies across three industries. When she talks about marketing operations, she’s talking from reps — not research.
02
Strategic Clarity
Most marketing problems aren’t marketing problems. They’re alignment problems, prioritization problems, and communication problems wearing a marketing hat. Katherine surfaces root causes fast — which is why engagements that start short tend to extend.
03
Execution That Moves
A strategy that stays in a deck is not a strategy. Katherine is wired to move — from diagnosis to decision to implementation without the analysis paralysis that stalls most organizations. Teams describe her as “the person who actually makes things happen.”
Work With Katherine
Every Engagement Starts With a Conversation.
Keynote Speaking
Workshops
Fractional CMO
Executive Advisory
Podcast & Media
Ready to Bring Katherine In?
Direct contact: katherine@ktcreativity.com