Lehman
Hello, I’m Katherine
TURNING CHAOS INTO STRATEGY
Where Marketing Meets Real Results
If your marketing feels chaotic, it’s probably not your budget or your team. It’s the gap between what you’re doing and what actually works. That’s where I live.
I’m a fractional CMO and strategic operator who helps companies turn chaos into revenue-driving strategy. For 17 years, I’ve helped startups and Fortune 500 companies build marketing from scratch, fix what’s broken, and scale what works.
Along the way, I’ve gained awards and nicknames (Supply Chain Siren being my favorite), built marketing systems for both public and private companies, launched four businesses, and worked across industries from logistics to SaaS to e-commerce. I focus on building revenue machines, not vanity metrics. Yes, the MQL is dead.
I believe ADHD is a superpower, not a limitation. Where there’s a will, there’s a way—and usually a creative shortcut I can help you find. I bring sarcasm, empathy, and a deep passion for making a real difference in how businesses grow.
Off the clock? You’ll find me as the owner of Kinetic Wellness, where I’m a 12x certified personal trainer and wellness coach. I have a personal story of unmedicated weight loss that motivates audiences to relate on a personal level beyond the corporate talk. I love reading, traveling, crushing outdoor endurance activities, and have completed over 100 races, including an ultramarathon in Poland as an ambassador for the City of Buffalo. From living in Peru to thru-hiking in the wilds of New Hampshire, I proudly claim the hashtag #allthethings and use my passionate curiosity to explore hobbies and adventures globally.
MY SIGNATURE TOPICS
Your Marketing is Boring!
How to make “unsexy” industries interesting and turn technical features into stories that actually resonate. This session covers creative frameworks for breaking through industry noise, content strategies that make logistics, manufacturing, or traditional industries compelling, and real campaign examples that prove marketing can be exciting.
AI for the Overwhelmed: Practical Automation for Leaders
Cut through the hype and build an AI foundation that helps you go faster without adding complexity. This session covers tool selection, implementation roadmaps, team adoption strategies, and how to scale with AI as your secret weapon.
Zero to Marketing Hero: Strategic Frameworks for Startup Founders
How to build marketing for the first time when there are infinite choices and limited resources. Learn to identify your first three focus areas, avoid common expensive mistakes, and build a scalable foundation without the usual trial-and-error tax.
Partnerships Can Unlock Growth for Founders, Companies, and Fractionals
Why ecosystem-led growth is the hidden channel most companies ignore. Discover partnership frameworks, co-marketing strategies, and how both organizations and individuals can build more business through strategic alliances.
Your Tech Stack Sucks (And Here's How to Fix It)
For startups and GTM teams fighting their own technology and getting nothing done. Learn tech stack auditing frameworks, integration strategies, and how to build systems that accelerate work instead of creating bottlenecks.
The ADHD Advantage: Turning Neurodiversity Into Your Superpower
Practical tools, tricks, and systems designed for how your brain actually works—not against it. Learn frameworks for managing multiple priorities, automation strategies that reduce cognitive load, and how to channel hyperfocus into strategic wins.
OTHER AREAS OF EXPERTISE
- Campaign Strategy & Execution
- Marketing Operations & Tech Stack Optimization
- AI Implementation & Automation Strategy
- Partnership & Ecosystem-Led Growth
- Fractional CMO & Strategic Advisory
- Go-To-Market Planning for Launches
- Team Training & Workshop Facilitation
- Marketing for Logistics & Supply Chain
WHERE YOU'VE SEEN ME
WHAT I PROMISE EVERY AUDIENCE
Energy That Sparks Action
This isn’t death by PowerPoint. It’s engaging, direct, occasionally sarcastic, and always authentic. I bring the kind of energy that makes people want to leave and actually do the work.
Real Frameworks, Not Fluff
I don’t do motivational theater. I bring battle-tested systems and real examples your audience can implement starting Monday morning—no corporate buzzwords required.
Strategy Built for How You Actually Work
Whether I’m presenting to founders, fractional executives, or marketing teams, I tailor every session to their specific challenges, stage, and real-world constraints. No cookie-cutter solutions.
BRING ME TO YOUR STAGE (OR YOUR BUSINESS)
Whether you’re planning a conference, executive retreat, team workshop, or need someone to come in and fix your marketing function, I bring strategic clarity, actionable frameworks, and an authentic voice to every engagement.
I work with startups through Fortune 500 companies across industries, including B2B SaaS, logistics, e-commerce, and more. I speak both virtually and in-person, and I’m equally comfortable delivering a 60-minute keynote or spending a full day rebuilding your go-to-market strategy.
Ready to work together? Complete the request form below, and let’s turn your chaos into strategy.
