You have a small business, or you are starting a business for the first time. Digital or brick and mortar, your business is something you are passionate about. However, the most difficult part about starting a business is finding out where to start. You may be a passionate and inspired baker, writer, or service provider, but that doesn’t automatically make you a wizard at accounting, marketing, public relations, brand building, and business strategy. Marketing is a make or break part of any business and while you may have an awesome Tiktok idea or a passionate high schooler ready to build you a website, the truth is this is one area that you need to get right.

You need guidance from someone who has built businesses and knows how to set it up for success. The foundational part of any business is the brand and go to market strategy. That is where we can help. That is what WE are passionate about. Helping small businesses get started and grow from the ground up through successful brand strategy and marketing. 

What can we help with? 

• Goal & Plan Alignment – narrow down on a plan that aligns with your vision for a business and break it down into KPIs (key progress indicators) that are manageable and achievable.
• Tech guidance – what are the best apps, tools, and tricks that you need to make your business successful.
• Brand guidance – beyond a logo, what is a brand and how do you build one how do I go beyond a logo to create a storefront, image, feeling that aligns with what the soul of your brand is.
• Marketing strategy – Marketing is what powers any brand. What will be the most successful marketing strategy for your brand? Is it TikTok or a website, Instagram influencers or in person events? Email marketing or text messaging? Just because everyone else is doing it doesn’t mean it is right for your brand. We can break down traditional and modern forms of marketing into a complete strategy aligned to your goals and your unique market. Some of the items below are highlights of what we do, but we can support any part of a B2B or B2C marketing strategy. 
• Website & Ad development – Most brands need a website, either simple or robust in functionality. We can improve your existing website, or create a brand new one. If digital advertising is in your plan we can align your SEO and PPC strategy to your brand to get the most value in the shortest amount of time. 
• Social media planning – What platform is right for your business and how to make the most of it. We can set up cadences, planned social, templates, and tools to make your social media plan successful either organically or paid. 
• Email marketing – Automate and engage! No one has time to write emails everyday, but we can set up smartly automated emails that will help you reach your goal. 
• Partnerships, Events, & Public relations – Partnerships, affiliate marketing, influencing, PR, and events are all about relationship building. We can narrow down the who, when, why, and where that makes sense to your target customers so that you can be with the right people at the right time.
• Beyond the marketing – Our experience is in full lifecycle marketing, that means if it involves marketing we are in. Beyond the listings above we work in data analytics, report generation/forecasting, customer success/rewards, sales strategy, networking, POS displays, trade shows/exhibitions, and so much more. Ask us anything, and if we don’t have the answer our extensive network probably does. 

Ready to get started? Let’s do it. Sign up for a consultation today by clicking below. 

Local to the 716? Best news ever. We are big fans of supporting local, and offer all businesses a chance to get a consultation for [mostly] free. For the cost of a business meal you get an hour of all the questions you can ask, all the advice you want, and a deep dive into how we can help. 

Located somewhere else? We can help you too! Book a consultation for a small fee and spend an hour going over all your business goals and how we can fit in to your growing future. 

Help! My Pardot instance is a mess! 

The beauty of marketing automation is that it is automated. The bad news is, turnover, new integrations, and changing workflows can quickly cause that automation to be more of a nightmare than a dream.

Maybe you plugged in some new tools and they aren’t playing nice in the system. Maybe you need a complete audit because the main admin left the company. Maybe you are migrating from a different automation platform and don’t want to loose any time or ground in the transition. Or maybe you just need to get scoring, grading, and ten engagement programs up and running before the quarter ends and your marketing team doesn’t have the bandwidth.

Agencies are a beautiful thing, but sometimes you just need a brain and an expert to dig in and solve your problems quickly. Quick and efficient is what we do. My experience is build on 9 years of being a certified specialist and working for numerous companies and agencies as both and admin and consultant. From the biggest names in finance to B2B start ups I have seen some beautiful Pardot orgs with lots of customizations to new organizations that just need a solid foundation to build upon. Whatever the problem is, we can quickly create a work plan to get you back on track. No platform is perfect, but having someone who knows the limitations and nuances could make or break your automation instance. 

Does this sound like you and your company? Get in touch for a quick chat to see if I can help. 

15 minutes free call.  

You have a marketing team. At least….you think you do. But let’s be honest. It is a hot mess. They haven’t been hitting goals and you are getting frustrated. Or you have just been told you need to cut budget and don’t know how to keep getting quality results when you need to reduce your tried and true platforms. Or maybe you just got an influx of cash from raising a round and need someone to give you a blueprint on who to hire, what channels to activate, and where to go next with a growing marketing strategy. 

Welcome to marketing triage. We can swoop in and assess your situation to find out what needs to happen. That may be new technology, new hires, reorganization of assets or a short and long-term strategy built upon your company’s OKRs and KPIs. Call it a fractional CMO or interm marketing director, but the goal is to set you up for future success in the least amount of time. Let me herd the cats, build the plan, and connect all the dots so you can get back on the path to success. 

Schedule a consultation today!